By Danielle Sommer
"Art fairs are synonymous with crowded, cavernous booths, prepackaged artwork, and most of all: money. But, this new art fair in Los Angeles does what very few art fairs have managed in the past; PULSE has combined a strong, experimental group of galleries and project spaces with actual money making. Combining gallery booths with project spaces for non-profit institutions and artists, PULSE delivers sculpture, installation, photography, and painting from some of the world’s most interesting contemporary artists. Having a strong presence in New York and Miami, PULSE opened its doors in Los Angeles to an all new crowd on Friday September 30th, and will continue through 5pm this evening. DailyServing sent three writers to PULSE LA to bring you the most interesting and noteworthy projects.
By its very nature, an art fair overstimulates. This might be the reason my eye landed on Allyson Strafella’s work, a series of simple and colorful geometric forms, à la Ellsworth Kelly: two deep red rectangles, one black, and one more I can’t quite recall—possibly something voluptuous and green floating in a field of white. They looked out of place, overly simple and stubbornly modern. Yet…they wobble. They even seem a little furry. Strafella works on a customized typewriter, with a special set of keys and a much wider bed than what any of the secretaries on Mad Men would use. She chooses flimsy papers, including colored carbon papers, which she then inserts into her machine and completely distresses through repeated mechanical contact. In some places that Strafella hits over and over with the typewriter keys, the paper becomes lace-like, or begins to fall apart. The results hover between sculpture and drawing, bringing new texture to an old form."
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